Welcome to my Data-Driven SEO playground where I share insights, analytics and thoughts backed by tracking SERP data (300+ parameters) on a daily basis across dozens competitive niches.
I live, breathe and generate results with SEO for the past 17 years in the most competitive niches internationally.
Victor Karpenko
What is Data Driven SEO?
Data Driven SEO – is an approach to search engine optimization that relies on analyzing real data to make informed decisions.
It empowers to adapt quickly to the search engine algorithm changes, stay ahead of the competition, and achieve measurable results.
Why Data-Driven SEO?
- SEO built on evidence, not assumptions
- A philosophy of continuous improvement
- Unbiased, measurable insights
Why is Data Driven better than best practice SEO?
- Customization over generalization
- Actionable insights
- Focuses on what works
How to take a more data driven approach to SEO?
- Start with data collection
- Analyze important parameters
- Perform competitive analysis
- Track changes
- Correlate performance metrics
- Identify gaps: keywords, content, backlinks, on-page, technical
- Implement and test results
Search Engine Optimization is mostly about these 7 factors
- Domain Trust
- Keywords and User Intent
- Content
- On-Page
- Backlinks
- Technical SEO
- User Experience (UX/UI)
It’s not that complicated, but details are what matter the most.
In situations where:
- Your organic traffic has suddenly dropped, and you urgently need to identify the cause to prevent further losses.
- You’re ranking at #4-5 but need strategies to claim the top spot.
- Your website is growing, but the pace is frustratingly slow.
- A competitor has outranked you, and you need actionable insights to reclaim your position.
- Each algorithm update makes your website performance unpredictable – you want consistent, stable growth.
Data and the right framework just helps to figure out what’s going on faster and what we can do about it to get the results we want.
Data Driven SEO Newsletter Author
My name is Victor Karpenko and I am here to share with you my experience, tips and thoughts.
Quick facts about Victor Karpenko:
- 17+ years in SEO
- Founder at SeoProfy – a digital marketing agency with a focus on search engine optimization based on an advanced data-driven SEO approach
- Product Owner at LinkChecker.PRO – a SaaS tool for effective link building
- Speaker at Evolve (Ahrefs Conference), LRT Con (Link Research Tools Conference), Chiang Mai SEO Conference, IGB Affiliate (London and Amsterdam), iFX Expo and dozens more
- Host and organizer of the first Legal SEO Conference – a SEO Conference for Lawyers and Legal professionals
- Experience in the most competitive niches like: iGaming, Lawyers, Insurance, Finance
Questions & Answers
From 2025 will be once or twice per month.
I cover organic search, local search, video search, ASO and chatbots like Perplexity and SearchGPT as well. Anything that can bring relevant traffic.
You shouldn’t. The whole point of a data- driven SEO approach is to rely on accurate data. You should always use critical thinking and recheck everything you have doubts about.
